Best Digital marketing jobs titles, salary and skills
Before I continue with the Best Digital marketing jobs titles, let's first discuss what is digital marketing.
Also read : Types of Digital Marketing
Salary :
The salary of Digital Marketing Executive ranges from 1.5 lacs to 3 lacs INR based on experience and knowledge.
Role :
Performing activities relating to Search Engine Optimization on a continuous basis.
Creating and executing SMS and E-mail based marketing campaigns.
Executing Social Media efforts and striving to improve the results in terms of KPIs e.g. likes, shares, tweets, etc.
Reviewing and actively managing website and other online assets and sources.
Skills required :
Should be highly up-to-date with advances in web technology
Must know all about social networking and viral marketing campaigns
2. Digital Marketing Manager :
A digital marketing manager is the master of all the trades that come under the purview of digital marketing. Thus, a digital marketing manager must have all the skills, experience, expertise, intelligence and ability to make relevant and important decisions pertaining to the different elements of digital marketing.
Salary :
The salary of Digital Marketing Manager ranges from 15 lac to 20 lacs and can exceed upto 30 to 40 lacs p.a. depending on experience, expertise.
Role :
The Digital Marketing Manager must have good communication skills, analytical skills, managerial skills and must have prior knowledge of all ends of digital marketing.
Best Digital Marketing jobs titles
3. Search Engine Executive :
Search engine marketing is one of the most important facets of digital marketing. It means marketing via the search engine. Since Google is the most prominent search engine, it mostly means marketing via Google Ad-words.
Salary :
The salary of Search Engine Executive ranges from 5 lacs to 10 lacs INR depending on experience and skills.
Role :
The search engine marketer normally reports to the digital marketing manager. In a small company, the digital marketing manager might handle the job of the search engine marketer.
Skills required :
The search engine executive, should have the following skills as Trader mindset, basic analytics skills, excellent communication skills.
4. Search Engine Optimizer :
It is very important to any company involved in digital marketing space as SEO ensures better rankings for the businesses in the Search Engine Results Page(SERPs) thereby creating an organic source of traffic for the business. Search engine optimizer is responsible for optimizing the website in such a way that it appears in the unpaid results of the search engine.
Salary :
The salary of Search Engine Optimizer ranges from 3 lacs to 10 lacs depending on experience and skills.
Role :
The job responsibilities of a search engine optimizer are keyword research, user experience optimization using webmaster tools, manage duplicate content, getting pages indexed, familiarity with SEO tools, etc.
Skills required :
The skills required are HTML skills, Dynamic capacity (ability to evolve with tactics over the time), good communication and copy-writing skills.
Best Digital Marketing jobs titles
5. Social Media Marketer :
Social media managers are in charge of representing a company across social channels as the sole voice of the brand. They respond to comments, compile campaigns and create content. These experts provide organizations with the guidance needed to enhance their online presence.
Salary :
The salary of Social Media Marketer ranges from 3 lacs to 6 lacs depending on experience and skills.
Role :
The role of the social media marketer is to create brand awareness among the customers of the brand online and build an online community for the brand.
Skills required :
The marketer must be be fairly conversant with all the social media platforms, must be an influencer.
6. Content Marketing Manager :
Content Marketing Managers increase web traffic and brand awareness through the marketing of content online. They are responsible for creating "shareable" content, distributing content on the appropriate platforms and measuring the results of marketing activity.
Salary :
The salary of Content Marketing Manager ranges from 10 lacs to 15 lacs depending on experience and skills.
Role :
The role of Content marketing manager includes managing the blog, sales page copywriting, email communications, PR, video marketing, etc.
Skills required :
Excellent communication and copywriting skills and must be able to understand the customer needs and frame out the customer experience.
7. Inbound Marketing Manager :
Inbound Marketing Manager is a marketing professional with expertise in attracting customers with content designed to attract qualified prospects and converting them into leads and customers.
Salary :
The salary of Inbound Marketing Manager ranges from 4 lacs to 6 lacs depending on experience and expertise.
Role :
The primary duties of Inbound Marketing Manager is Lead generation and conversion rate optimization. Thus, his responsibilities lie more towards the management of the marketing funnel and conversion at each stage.
Skills required :
The skills required are Strategic skills, good communication skills and should know the customer well.
8. Analytics Manager :
Analytics manager is responsible for the implementation of tools and strategies to translate raw data into the valuable business insights.
Salary :
The salary of Analytics Manager ranges from 4 lacs to 25 lacs depending on experience skills and knowledge.
Role :
Understand the business objectives and needs.
Develop the right strategies for effective data analysis and reporting.
Define the metrics and relevant data sources of the company.
Select, configure, and implement analytical solutions.
Skills required :
The Analytics Manager must be good in analytics, should be a rational thinker, comfortable with numbers and should be able to follow the money.
9. Conversion Rate Optimizer :
Salary :
The salary of Conversion Rate Optimizer ranges from 4 lacs to 8 lacs depending on experience and skills.
Role :
The Conversion Rate Optimizer is responsible to increase the conversion percentage at each stage of the marketing funnel.CRO professionals help inbound marketers to come up with effective landing pages that give better conversions.
Skills required :
The CRO professional should have experience in statistical modeling, user experience & designing and have good communication skills.
Hope I have provided all the details on Best Digital Marketing job titles. If you have any issues, doubts then let me know in the comments section below. Your feedback will encourage me to write quality articles.
Share this article as much as possible for sharing the digital marketing knowledge.
Before I continue with the Best Digital marketing jobs titles, let's first discuss what is digital marketing.
What is digital marketing?
Digital marketing is the marketing of products or services using digital technologies, mainly on the Internet, but also including mobile phones, display advertising,and any other digital medium. Digital marketing channels are systems based on the internet that can create, accelerate, and transmit product value from producer to the terminal consumer by digital networks.
For more detailed information on Digital marketing and its importance check Digital marketing and its importance.
Also read : Types of Digital Marketing
7 Skills required for digital marketing
So let's start with the Best Digital marketing jobs titles, salary, role and skills.
1. Digital Marketing Executive :
A Digital Marketing Executive plays a very crucial and specific role as a part of the Digital Marketing & Analytics team. The job description of a Digital Marketing Executive includes attaining certain and specific goals in generating leads, lead qualification, marketing communication, building brand image and conversion of the leads.
The salary of Digital Marketing Executive ranges from 1.5 lacs to 3 lacs INR based on experience and knowledge.
Role :
Performing activities relating to Search Engine Optimization on a continuous basis.
Creating and executing SMS and E-mail based marketing campaigns.
Executing Social Media efforts and striving to improve the results in terms of KPIs e.g. likes, shares, tweets, etc.
Reviewing and actively managing website and other online assets and sources.
Skills required :
Should be highly up-to-date with advances in web technology
Must know all about social networking and viral marketing campaigns
2. Digital Marketing Manager :
A digital marketing manager is the master of all the trades that come under the purview of digital marketing. Thus, a digital marketing manager must have all the skills, experience, expertise, intelligence and ability to make relevant and important decisions pertaining to the different elements of digital marketing.
Salary :
The salary of Digital Marketing Manager ranges from 15 lac to 20 lacs and can exceed upto 30 to 40 lacs p.a. depending on experience, expertise.
Role :
The Digital Marketing Manager must have good communication skills, analytical skills, managerial skills and must have prior knowledge of all ends of digital marketing.
Best Digital Marketing jobs titles
3. Search Engine Executive :
Search engine marketing is one of the most important facets of digital marketing. It means marketing via the search engine. Since Google is the most prominent search engine, it mostly means marketing via Google Ad-words.
Salary :
The salary of Search Engine Executive ranges from 5 lacs to 10 lacs INR depending on experience and skills.
Role :
The search engine marketer normally reports to the digital marketing manager. In a small company, the digital marketing manager might handle the job of the search engine marketer.
Skills required :
The search engine executive, should have the following skills as Trader mindset, basic analytics skills, excellent communication skills.
4. Search Engine Optimizer :
It is very important to any company involved in digital marketing space as SEO ensures better rankings for the businesses in the Search Engine Results Page(SERPs) thereby creating an organic source of traffic for the business. Search engine optimizer is responsible for optimizing the website in such a way that it appears in the unpaid results of the search engine.
Salary :
The salary of Search Engine Optimizer ranges from 3 lacs to 10 lacs depending on experience and skills.
Role :
The job responsibilities of a search engine optimizer are keyword research, user experience optimization using webmaster tools, manage duplicate content, getting pages indexed, familiarity with SEO tools, etc.
Skills required :
The skills required are HTML skills, Dynamic capacity (ability to evolve with tactics over the time), good communication and copy-writing skills.
Best Digital Marketing jobs titles
5. Social Media Marketer :
Social media managers are in charge of representing a company across social channels as the sole voice of the brand. They respond to comments, compile campaigns and create content. These experts provide organizations with the guidance needed to enhance their online presence.
Salary :
The salary of Social Media Marketer ranges from 3 lacs to 6 lacs depending on experience and skills.
Role :
The role of the social media marketer is to create brand awareness among the customers of the brand online and build an online community for the brand.
Skills required :
The marketer must be be fairly conversant with all the social media platforms, must be an influencer.
6. Content Marketing Manager :
Content Marketing Managers increase web traffic and brand awareness through the marketing of content online. They are responsible for creating "shareable" content, distributing content on the appropriate platforms and measuring the results of marketing activity.
Salary :
The salary of Content Marketing Manager ranges from 10 lacs to 15 lacs depending on experience and skills.
Role :
The role of Content marketing manager includes managing the blog, sales page copywriting, email communications, PR, video marketing, etc.
Skills required :
Excellent communication and copywriting skills and must be able to understand the customer needs and frame out the customer experience.
7. Inbound Marketing Manager :
Inbound Marketing Manager is a marketing professional with expertise in attracting customers with content designed to attract qualified prospects and converting them into leads and customers.
Salary :
The salary of Inbound Marketing Manager ranges from 4 lacs to 6 lacs depending on experience and expertise.
Role :
The primary duties of Inbound Marketing Manager is Lead generation and conversion rate optimization. Thus, his responsibilities lie more towards the management of the marketing funnel and conversion at each stage.
Skills required :
The skills required are Strategic skills, good communication skills and should know the customer well.
8. Analytics Manager :
Analytics manager is responsible for the implementation of tools and strategies to translate raw data into the valuable business insights.
Salary :
The salary of Analytics Manager ranges from 4 lacs to 25 lacs depending on experience skills and knowledge.
Role :
Understand the business objectives and needs.
Develop the right strategies for effective data analysis and reporting.
Define the metrics and relevant data sources of the company.
Select, configure, and implement analytical solutions.
Skills required :
The Analytics Manager must be good in analytics, should be a rational thinker, comfortable with numbers and should be able to follow the money.
9. Conversion Rate Optimizer :
Web analytics conversion optimization, or conversion rate optimization (CRO) is a system for increasing the percentage of visitors to a website that convert into customers, or more generally, take any desired action on a webpage. It is commonly referred to as CRO.
Salary :
The salary of Conversion Rate Optimizer ranges from 4 lacs to 8 lacs depending on experience and skills.
Role :
The Conversion Rate Optimizer is responsible to increase the conversion percentage at each stage of the marketing funnel.CRO professionals help inbound marketers to come up with effective landing pages that give better conversions.
Skills required :
The CRO professional should have experience in statistical modeling, user experience & designing and have good communication skills.
Hope I have provided all the details on Best Digital Marketing job titles. If you have any issues, doubts then let me know in the comments section below. Your feedback will encourage me to write quality articles.
Share this article as much as possible for sharing the digital marketing knowledge.
Comments
Post a Comment