What is Mobile Marketing? What are the types of Mobile Marketing Strategies?
In the previous article I discussed about what is mobile marketing and how mobile marketing works. I also discussed the importance of Mobile Marketing strategy for the business.
In today's article, I will be discussing What is Mobile Marketing and What are the types of Mobile Marketing Strategies. Before I continue, let me first give a short overview of Mobile Marketing.
What is Mobile Marketing?
Mobile Marketing is one such marketing in which the mobile device is used to do marketing. Any marketing activities can be done through a mobile device such as any online shopping or SMS notification for advertisement of any product. Andreas Kaplan, a famous marketing specialist, has something to say about mobile marketing, such a marketing activity that is done through a ubiquitous network and with which the consumer or customer is constantly connected with the help of their personal mobile device.
What are the types of Mobile Marketing Strategies?
1. App-based Marketing
Mobile Apps are used in this Mobile Advertising. As we know more than 80% people use most apps in their mobiles, so you do not need to create a new app for marketing. With the help of services such as Google AdMob, advertisers can also create mobile ads and which they can advertise in other third party mobile apps.
Likewise, Facebook also helps Advertisers in making advertisements, which they can advertise in facebook mobile app. Facebook's Promoted Post ads fit into Facebook's feeds so well that users don't know at all whether they are seeing any ads or any feeds.
2. QR Codes
QR Codes are often used to take users to a specific webpage. Therefore, advertisers can also include their ads in those QR Codes so that whenever a user scans those QR Codes, it goes to Advertisers ads first.
3. Location-based Marketing
This location-based marketing is very specific marketing because it shows ads only when the user is in the realm of targeted location. And it shows about the business in the same location.
4. Click-to-Call Mobile Ad Extension
In this click-to-call extension, the "call" button is located just below the ad. And if a user clicks it, then automatically he generates a business number in the user's mobile device.
With this, users as well as Advitisers are very profitable because they get the number of any thing they need quickly, which makes it easy to buy. Business can be done easily with this.
5. In-game Mobile Marketing
In-game Mobile Marketing is called mobile ads that appear in mobile games. These in-game ads appear in banner pop-ups, full-page image ads or video ads. And they are visible at the time of Screen Loading.
6. Mobile Search Ads
These are basic Google Search ads that are designed for mobile only, and which have additional add-on extensions such as click-to-call or maps.
7. Mobile Image Ads
These image-based ads are designed according to mobile and which are mobile devices show. In these ads, ads will shown in the form of image.
8. SMS Mobile Marketing
Even in the form of SMS, Advertisers can send their product ads to users' mobile devices, so that interested users can buy them.
9. Mobile Site Links
With the help of these mobile site links, mobile users can easily jump into the specific pages of any website and they will not have to go wandering there. Sites linking is very important for mobile marketing because it is very convenient for users in mobile devices.
So above were some of the important Types of Mobile Marketing Strategies which the businesses can opt for. Hope I have covered all the details on What is Mobile Marketing and Types of Mobile Marketing Strategies. If you think I'm missing on something then let me know in the comments section below. Your feedback will encourage me to write quality articles. Thank you!!!
Share this article as much as possible for the purpose of sharing digital marketing knowledge.
In the previous article I discussed about what is mobile marketing and how mobile marketing works. I also discussed the importance of Mobile Marketing strategy for the business.
In today's article, I will be discussing What is Mobile Marketing and What are the types of Mobile Marketing Strategies. Before I continue, let me first give a short overview of Mobile Marketing.
What is Mobile Marketing?
Mobile Marketing is one such marketing in which the mobile device is used to do marketing. Any marketing activities can be done through a mobile device such as any online shopping or SMS notification for advertisement of any product. Andreas Kaplan, a famous marketing specialist, has something to say about mobile marketing, such a marketing activity that is done through a ubiquitous network and with which the consumer or customer is constantly connected with the help of their personal mobile device.
What are the types of Mobile Marketing Strategies?
 |
| App-based Marketing |
1. App-based Marketing
Mobile Apps are used in this Mobile Advertising. As we know more than 80% people use most apps in their mobiles, so you do not need to create a new app for marketing. With the help of services such as Google AdMob, advertisers can also create mobile ads and which they can advertise in other third party mobile apps.
Likewise, Facebook also helps Advertisers in making advertisements, which they can advertise in facebook mobile app. Facebook's Promoted Post ads fit into Facebook's feeds so well that users don't know at all whether they are seeing any ads or any feeds.
 |
| QR Code |
2. QR Codes
QR Codes are often used to take users to a specific webpage. Therefore, advertisers can also include their ads in those QR Codes so that whenever a user scans those QR Codes, it goes to Advertisers ads first.
 |
| Location-based Marketing |
3. Location-based Marketing
This location-based marketing is very specific marketing because it shows ads only when the user is in the realm of targeted location. And it shows about the business in the same location.
 |
| Click-to-Call Ad |
4. Click-to-Call Mobile Ad Extension
In this click-to-call extension, the "call" button is located just below the ad. And if a user clicks it, then automatically he generates a business number in the user's mobile device.
With this, users as well as Advitisers are very profitable because they get the number of any thing they need quickly, which makes it easy to buy. Business can be done easily with this.
 |
| In-game Mobile Marketing |
5. In-game Mobile Marketing
In-game Mobile Marketing is called mobile ads that appear in mobile games. These in-game ads appear in banner pop-ups, full-page image ads or video ads. And they are visible at the time of Screen Loading.
 |
| Mobile Search Ads |
6. Mobile Search Ads
These are basic Google Search ads that are designed for mobile only, and which have additional add-on extensions such as click-to-call or maps.
 |
| Mobile Image Ads |
7. Mobile Image Ads
These image-based ads are designed according to mobile and which are mobile devices show. In these ads, ads will shown in the form of image.
 |
| SMS Mobile Marketing |
8. SMS Mobile Marketing
Even in the form of SMS, Advertisers can send their product ads to users' mobile devices, so that interested users can buy them.
 |
| Mobile Site Links |
9. Mobile Site Links
With the help of these mobile site links, mobile users can easily jump into the specific pages of any website and they will not have to go wandering there. Sites linking is very important for mobile marketing because it is very convenient for users in mobile devices.
So above were some of the important Types of Mobile Marketing Strategies which the businesses can opt for. Hope I have covered all the details on What is Mobile Marketing and Types of Mobile Marketing Strategies. If you think I'm missing on something then let me know in the comments section below. Your feedback will encourage me to write quality articles. Thank you!!!
Share this article as much as possible for the purpose of sharing digital marketing knowledge.
Nice but How we can used mentioned services.
ReplyDeleteYou need to search for it regarding to do it or else some certifications are also available for it
Delete