What is Web Analytics? 8 Best Web analytics tools of 2019

What is Web Analytics? 8 Best Web analytics tools of 2019

What is Web Analytics?

Web analytics is the measurement, collection, analysis and reporting of web data for purposes of understanding and optimizing web usage. However, Web analytics is not just a process for measuring web traffic but can be used as a tool for business and market research, and to assess and improve the effectiveness of a website.

Web analytics applications can also help companies to estimate how traffic to a website changes after the launch of a new advertising campaign. Web analytics provides information about the number of visitors to a website and the number of page views. It helps gauge traffic and popularity trends which is useful for market research.

Web analytics plays a crucial role in analyzing the website and taking necessary actions. For this, a best Web Analytics tool must be used to get in depth insight of the website. So, below is the list of 8 Best Web Analytics tools of 2019. Web Analytics tool selection varies from company to company. 

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8 Best Web Analytics tools of 2019

Following is the list of 8 Best Web Analytics tools for 2019 :

1. Google Analytics

Google Analytics is a completely free service that generates detailed statistics about visitors to your website, Google Analytics is the simplest and most used web analytics offering. Currently used by over 50% of the top 10,000 websites in the world, according to the site's usage statistics, you can find out where your visitors are coming from, what they're doing while on your site and how often they come back, among many other things.  As you get more involved in the site's analytics, you can receive more detailed reports, but it's that ease of use that makes it one of the most popular services.

2. Clicky

One of the most comprehensive tools in the market, Clicky displays each individual visit and the things they find interesting on your website. Clicky’s data is real-time and the available one is superb. Moreover, it is free until you receive more than 3000 page views. Overall, if you need an analytic package which tenders access to real time data, it would be the perfect choice.

3. Kissmetrics

Another popular tool that enables clients to track the movement of visitors throughout their sites, Kissmetrics is a superb way to gather information and know the behaviors of individuals. It proffers a “Timeline View” of visitor activity in a visual format. Give it a try free for 30 days. Later, take a plan at $29 a month depending how many events are followed.

4. Woopra

If you want to optimize your customer experience to drive engagement and improve retention, Woopra is an ideal choice for you. It is one of those web analytics tools that provide you with all answers related to your customers’ buying journey. You get detailed information about what users are doing, who is making payments, or opening emails.

5. Mint

An extensible, self-hosted tool, Mint lets you make any changes with tons of free add-ons. The tool is affordable and costs $30 per site. You can track guests where they are coming from and what pages they are visiting. It aids you identify where the most interest is made and over what. Not only does it have great feature, it shows the information you want to know with the fresh layout.

6. Open Web Analytics

Open Web Analytics (OWA) helps you track and analyze the way visitors interact with your websites and applications. It comes with inbuilt support for tracking and monitoring WordPress sites too. You can watch your visitors’ mouse trails and heatmaps to analyze where they spend their time on your site. OWA tells you about the number of unique visitors, their session duration, bounce rate. It also allows you to integrate goals.

7. Crazyegg

Crazyegg is a web analytics tool that gives you an image of where visitors are clicking on the site with the help of heatmap technology, Crazy Egg is a free one month trial and can help you improve your website design. It is best known for scouting the website’s usability. Setting up is quite easier with 30 day money guarantee.

8. Clicktale

It is another powerful tool among the best web analytics tools available in the market. It allows you to see your visitors’ experience from their perspective. Clicktale provides you with useful visitor data through heatmaps, detailed reports, and individual session replays. Heatmaps show you how users are interacting with your site’s navigation menus, product pages, and shopping cart.

The above given Web Analytics tools are the best analytics tools to choose for your company. You can select any tool depending on your industry, field, budget and time to implement in your company.

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